FIVE CITIES. SEVEN LIVES. ONE STRANGE FREQUENCY.
SYNTH STREET
AutHOR WEBSITE FOR ROCK WILLIAM’S NEW ANTHOLOGY
We collaborated once again with Rock Williams, this time on his bold new anthology SynthStreet, a collection of short stories blending dystopian sci-fi, fantasy, and synthwave culture.
The goal was to design an immersive, high-impact digital home that felt as glitchy, cinematic, and alive as the stories themselves.
This project extended our previous collaboration into a deeper creative partnership. With SynthStreet, we sought to merge storytelling and design into a unified experience, one that visually captures the energy, rhythm, and aesthetic of the book’s world.
CLIENT
Rock Williams, author
INDUSTRY
Publishing / Fantasy / Sci-Fi
The website’s design is a seamless fusion of retro-futuristic style and narrative flow, creating an online experience that feels almost like an app rather than a traditional website.
We conducted a light UX study to define the ideal structure and user pathways, then built an immersive synthwave-inspired interface that reflects Rock’s vision through bold typography, neon contrasts, and cinematic imagery.
Every detail, from the grid rhythm to the animated elements, was crafted to keep readers inside the SynthStreet world, resulting in a bold, story-driven digital experience that expands his creative universe.
