Vakre tregulv, bygget for å vare
AMUNDSEN GULV oslo
We partnered with Amundsen Gulv, a premium flooring studio based in Oslo, to build a refined online presence that speaks craftsmanship, quality, and Scandinavian design integrity. From stunning one-strip oak to bespoke patterned parquet, their portfolio deserved a website that reflects both aesthetics and durability.
As part of a long-term partnership, we not only redesigned their main website but also developed a full digital ecosystem, including social media marketing strategies, ad campaigns, and video content, to strengthen their visibility and connect with new clients across Norway.
CLIENT
Amundsen Gulv / Magiske Gulv
INDUSTRY
Interior / High-End Flooring
The website’s design blends clean minimalism with tactile warmth, underscoring the premium nature of tailor-made flooring.
We conducted a full, detailed UX study that included user research, stakeholder interviews, competitive analysis, user journey mapping, and content audits to understand both the client’s goals and customer behavior.
This process shaped the site’s information architecture and guided the creation of a clean, intuitive flow that leads visitors seamlessly from inspiration to product selection and showroom booking.
The overall design direction was inspired by Scandinavian minimalism, emphasizing balance, craftsmanship, and a sense of calm luxury.
Every detail, from typography and tone to imagery and layout — was designed to communicate Amundsen’s precision, quality, and authenticity.
Built in Squarespace, the site includes optimized mobile design, SEO setup, and a scalable content system prepared for future campaigns and growth.
