INDIE GO TICKETING CASE STUDY
BROWSE CONCERTS FROM MUSICIANS NEARBY
We aim to allow Indie musicians to organise concerts for a wide spectrum of online/offline audience. We intend to offer this app to musicians for a low fixed-commission fee-based model. User facing app is intended to help music enthusiasts find and book concerts and music gigs near them.
project background
THE PROBLEM WE ARE SOLVING
INDIE GO addresses the challenge of enhancing the live music experience for indie rock enthusiasts by providing a dedicated platform for streamlined ticketing, community building, and exclusive access to content, fostering a stronger connection between fans and the vibrant indie music scene.
PROJECT DURATION
Nov 2023. - Jan 2024.
OUR GOAL
The goal of the INDIE GO project is to create a dynamic and inclusive ecosystem that redefines the indie music experience, fostering connections between fans, artists, and content creators. By providing seamless ticketing, community engagement, and exclusive content access, INDIE GO aims to elevate the live music journey, contributing to the growth and vibrancy of the indie scene.
INDUSTRY
Events and Hospitality
ABOUT DESIGNER
My name is J. T. Nikolovski. I am a Google-certified UX designer and a certified web designer, as well as the owner of APEWAVE DESIGN. In this project, I took ownership of the app’s design, ensuring a user-centered approach that aligns with the project's goals and enhances the overall user experience.
MY RESPONSIBILITIES
Conducting interviews, paper and digital wireframing, low and high -fidelity prototyping conducting usability studies, accounting for accessibility, iterating od design and responsive design.
understanding the user
USER RESEARCH SUMMARY:
User interviews revealed that while I initially assumed the ticket purchasing process was straightforward, users found it stressful and unenjoyable. Additionally, users wanted more information about indie bands performing nearby. This led me to focus on improving the ticketing experience and enhancing users' exploration of indie music.
KEY INSIGHTS
Stressful Ticket Process
Users find the ticket purchasing process stressful and unenjoyable.
Need for More Information
Users want more details about indie bands performing nearby.
Focus on Improvement
Efforts will be directed toward enhancing the ticketing experience and exploration of indie music.
user research: pain points
FRAGMENTED COMMUNITY EXPERIENCE
Indie rock enthusiasts often struggle to connect with like-minded fans due to a fragmented community. INDIE GO aims to solve this by providing a centralized platform for fans to connect based on their specific indie subgenres.
LIMITED EXPOSURE FOR ARTISTS
Independent indie artists often lack visibility and struggle to reach broader audiences. INDIE GO addresses this by supporting the indie scene, offering exclusive benefits to videographers and vloggers to help increase artist exposure.
INNEFICIENT TICKET PURCHASING PROCESS
The current ticket purchasing process for indie concerts is cumbersome and lacks social elements. INDIE GO streamlines ticketing and introduces group options, making it easier for friends to attend concerts together.
DISCONNECTED INDIE FANS
Indie music fans struggle to find a unified platform that caters to their preferences. INDIE GO solves this by creating a dedicated space for indie rock, offering ticketing, community engagement, and exclusive content access.
target user personas
To develop our target user personas, we interviewed a diverse group including music fans, former musicians, and content creators such as videographers and vloggers. We also analyzed the loyal users of competing platforms to build a broad understanding of potential user profiles. From this research, we recruited five individuals from our network who matched these personas and conducted brief interviews to gain insights into their behaviours and needs before proceeding to usability testing.
PROBLEM STATEMENT
Mads, a music enthusiast, seeks a single, trustworthy platform for effortlessly booking concert tickets and discovering new bands, as he lacks the time to conduct extensive research independently.
PROBLEM STATEMENT
Lola, a sociology student and avid photographer in Madrid, struggles with high ticket prices and limited opportunities for photo enthusiasts, which occasionally prevent her from fully enjoying live music experiences.
USER JOURNEY MAP
To empathize with our users, we created empathy maps and a user journey map that delves into each stage of the ticket booking process. For Lola Hernandez, a sociology student and indie music photographer, the journey map highlights her unique needs as an indie enthusiast. By understanding her experience, we designed a platform that simplifies ticket purchasing and supports photographers like her with discounts and promotion, fostering a deeper connection within the indie music community.